Ithra, the King Abdulaziz Center for World Culture in Dhahran, is a leading Saudi cultural hub established by Saudi Aramco. Opened in 2016, Ithra—meaning "enrichment" in Arabic—features a museum, library, cinema, theater, and exhibition halls, and hosts major art exhibitions, including Arab and international contemporary art. Its mission is to inspire knowledge, creativity, and cross-cultural engagement, supporting talent development and celebrating Arab heritage alongside global culture. Ithra is recognized as a symbol of innovation and cultural unity in Saudi Arabia. In 2021, it hosted the first Saudi edition of the prestigious international traveling exhibition “Bienalsur,” further cementing its global presence.