Founded in the 1960s, the Herzliya Museum of Contemporary Art is a leading Israeli institution dedicated to contemporary art. Housed in a Brutalist building designed by Yaakov Rechter and expanded in 2000, the museum presents a dynamic program focused on young, innovative Israeli and international artists. Under Dr. Aya Lurie’s direction, it explores cultural and social themes, fosters dialogue across disciplines, and engages the community through exhibitions, talks, tours, and events.