Founded in 2010 by Mila Askarova, Gazelli Art House in London champions international artists through exhibitions, events, and art fairs. Alongside its sister gallery in Baku, it focuses on promoting art from Azerbaijan and its neighboring regions, fostering a deeper understanding of their cultural, religious, and historical connections with the world. In 2015, the gallery expanded to support digital art through GAZELL.iO, which includes an online residency, NFT drops, collaborations, monthly exhibitions in a Project Space, and a VR Library.